Throughout the semester, there have been two topics that meant more to me than the others. These two topics were the RFID chips, as well as the use of database planning. For me, I hope to one day own and operate my own bar and restaurant. For me to do this I need to be able to set my company apart from the competitors by not just the levels of food, but also by how I will be able to best suit my customers. I want to be able to better incorporate the concept of providing discounts and benefits to my repeat customers, but want to employ these tactics in a way that sets me apart from my competitors. With the use of RFID chips, it allows for the deletion of needing to send rapid emails each week about the specials I will offer. Instead of sending emails and having coupons on paper, I can simply issue an RFID chip embedded in a card, bracelet, or shirt to my loyal customers, so that each and every time they enter my restaurant, my staff could simply scan the product with the chip in it, and then apply the discounts instantly. A very good example of this is how to the Tampa Bay Lightning have included this to their very own season ticket holders.
The second topic that was important to me was the use of database planning. I currently work at a restaurant, where we have loyalty reward cards that are used for each individual person. When these cards are swiped into our machines, the customers personal information that they have given to us appears on the screen, in order for us to recognize if there is a birthday, anniversary, or other special occasion that we can congratulate them on. I feel as though with the useful knowledge that I learned about database planning, I will be able to take this knowledge and employ it into my restaurant that I hope to one day have in the future. The use of the databases will allow me to be able to create a cliental list that I can use in order to provide catering services, as well as my future rewards programs myself.
Overall, I feel as though MIS has had a positive effect on the way I look at business today. When I first came into this class, I did not understand or appreciate the respect that was needed for a business to run with a correct MIS in place. With the knowledge I learned in this class, I hope to be able to one day use it in my own company, in order to be successful.
2 comments:
I agree with you on this. I couldn't believe how much I learned from this class and experiencing how much I have to use all of the tools and logic to go with it makes this whole situation that much more sweeter. This class has now made me look at the business way of life in a whole new way. I feel this way because I just keep finding comparisons through networks and information systems, like the RFID chips, with the way people run their companies and corporations today. The database is also a prime example of how things are run and manage with every function doing their part, which just goes to show you that the process that we have developed works and hasn't failed because there is always a back up plan in store. Everyone always says that technology is the future. The technology we are making today are just little stepping stones to what will come out for the future.
It is amazing the possibilities that RFID technologies have in improving the experience for the customer and encouraging customer loyalty. I didn't realize until reading the article you posted that RFID tags could be embedded into clothing. The exclusivity of the jerseys make it a big selling point to attract more season ticket holders.
The only major problemm with RFID technologies is the high costs associated with them. However, like most technologies, the costs associated with them goes down as time progresses. It will be interesting to see if the RFID Tag embedded technology could be integrated into more clothing as a way to prevent Loss Prevention. Right now, it probably is too cost prohibitive, but it could be a possibility in the future.
Post a Comment